The app will make fast food even faster by allowing customers to order and pay for their food via a smartphone or tablet before they set foot in the restaurant.
Currently being tested at locations in Salt Lake City and in Austin, Texas, the app lets users order a meal remotely then collect it in person from a store or drive-thru window. The app can also be used by the fast food chain to alert customers to special promotions and to offer loyalty programs and rewards points.
Although the company's menus don't seem to move with the times, it is always one of the first businesses to understand the possibilities that technological changes offer and to embrace them. As well as apps, McDonald's is currently testing the effectiveness of wireless charging points in a number of its restaurants in Europe and was one of the first companies to offer its visitors free wi-fi with no strings attached.
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