Music mogul and entrepreneur Curtis “50 Cent” Jackson is moving full speed ahead with an ambitious entertainment investment in northwest Louisiana. His company, G-Unit Film & Television Louisiana, has finalized a deal to invest more than $124 million in a major redevelopment of downtown Shreveport.
The multi-phase initiative aims to transform three existing sites into modern entertainment and production venues. According to plans announced by the rapper’s company and state officials, the project could reshape the region’s cultural and economic landscape.
Three Venues, One Vision
Under the agreement, G-Unit will renovate the former Stageworks facility to host live events and production use. It will also modernize the old Millennium Studios campus, a property leased by 50 Cent’s company since late 2023, and build a new dome-style immersive venue with green space nearby.
“This project is the realization of the long-term commitment I have made to the City of Shreveport and the State of Louisiana,” Jackson said in a statement.
He continued, “By reinvesting in downtown Shreveport and upgrading existing assets to create state-of-the-art entertainment and production facilities, we are creating jobs, inspiring hope, attracting new productions, and giving the entire entertainment industry a reason to build their futures right here.”
Jackson also stated, “My goal is to turn Northwest Louisiana into the premier destination for film, music, and live entertainment on a national scale. All Roads Lead to Shreveport.”
An independent economic impact study, commissioned by G-Unit, projects the development will generate nearly $18.8 billion over the next 20 years and support more than 6,000 jobs statewide. The study also estimates the project will pay roughly $300 million in wages.
Louisiana Economic Development (LED) has agreed to provide up to $50 million in performance-based funding to support infrastructure and modernization, with payments tied to job creation and community engagement benchmarks.
“Northwest Louisiana continues to demonstrate its position as a center for creative and economic opportunity,” said LED Secretary Susan B. Bourgeois. “Revitalizing these facilities will generate new entertainment industry opportunities including motion picture production, new jobs, and new investment across the region.”
Shreveport Mayor Tom Arceneaux called the partnership “a major milestone” for local growth. “The infusion of state and private funding will enhance downtown development without costing additional city funds,” he said.
The Shreveport project follows earlier moves by 50 Cent to make the city a base of operations for his burgeoning media empire. In recent years, he has acquired properties downtown, built business relationships, and hosted major events like the Humor & Harmony Weekend.