Kanye West says his recent public apology should not be read as a publicity move tied to music promotion. In a series of recent statements, West said the apology was personal, not professional, and not aimed at reviving his career.
The rapper and fashion designer addressed criticism that his remarks came shortly before an expected album release.
“This is not a rollout,” West said in a written message shared online. “I’m not asking for streams or forgiveness for sales.”
West added that the apology reflected private reflection after months of silence and distance from public platforms.
“I had to sit with what I said and what it did to people,” he wrote. “That work doesn’t happen on a schedule.”
Addressing Past Controversies
West has faced widespread backlash over past comments that drew condemnation from civil rights groups and industry leaders. Several companies cut ties with him following those remarks, sharply impacting his business ventures and public standing.
In his apology, West said he was not trying to undo consequences or rewrite history.
“I’m not blaming anyone else,” he wrote. “I said what I said, and I own that fully.”
West acknowledged that some people may never accept his apology, and said he understands why.
“I don’t expect everyone to walk back with me,” he said. “Some bridges don’t get rebuilt.”
He also rejected claims that the apology was written by advisers or publicists.
“No PR team wrote this,” West said. “If they did, it would sound safer than the truth.”
Despite denying promotional intent, West confirmed that new music remains in progress. He said the album was created before the apology and reflects a separate creative period.
“The music was already finished,” he said. “It’s not connected to this moment.”
Sources close to West said the album has undergone multiple delays unrelated to public backlash. Those sources spoke on condition of anonymity because they were not authorized to speak publicly.
West said he is no longer interested in chasing approval or repairing his image.
“I’m not trying to be liked again,” he said. “I’m trying to be honest while I’m still here.”
He described the apology as part of personal growth rather than a reset button.
“Growth is quiet,” West wrote. “It doesn’t trend well and it doesn’t sell merch.”
Industry observers remain skeptical, noting the timing before a potential release.
Others say the statement lacked direct references to products or release dates.
For now, West said his focus is internal, not strategic.
“If people hear the music, they hear it,” he said. “If they don’t, that’s OK too.”
The album has not yet received an official release date.