The legacy of the 1995 comedy Friday is finding new life through the next generation.
O’Shea Jackson Jr. and Destin Tucker, sons of Ice Cube and Chris Tucker, have recreated a memorable scene from the cult classic as part of a promotional campaign tied to the Los Angeles Rams.
The campaign, titled “Thursday,” mirrors the tone and structure of the original film while introducing a modern twist. The short video was released ahead of the NFL Draft and quickly drew attention online.
Jackson Jr. and Tucker step into roles inspired by their fathers’ iconic characters, Craig and Smokey. The original film followed two friends navigating a chaotic day in South Central Los Angeles.
The updated version pays homage to that storyline while incorporating current personalities and sports figures.
A Nostalgic Revival
The campaign leans heavily on nostalgia, including filming at locations tied to the original movie. Producers aimed to reconnect audiences with a film that remains a cultural touchstone.
“Friday” became a defining comedy of the 1990s and helped launch the careers of both Ice Cube and Chris Tucker.
In the new project, Jackson Jr. and Tucker recreate the chemistry that made the original film resonate. Their resemblance to their fathers has also fueled online conversation.
The promotional video features appearances by actor Terry Crews, rapper YG, and several Rams players.
The team said the campaign was designed to celebrate Los Angeles culture while building excitement around the draft.
Bridging Film and Football
The Rams’ creative approach highlights a growing trend of blending entertainment with sports marketing.
By revisiting a beloved film, the franchise connects with both longtime fans and younger audiences. The use of the original movie’s setting adds authenticity to the project.
Social media reaction has been swift, with many praising the crossover appeal. Fans noted the generational connection between the actors and their famous parents.
The original “Friday” film spawned sequels and remains widely quoted decades after its release.
For Jackson Jr. and Tucker, the campaign offers a chance to honor their fathers’ work while carving out their own identities.