Mrs. Ferrell began her career in radio at KMJQ in Houston, Texas as the Morning Show Producer and Morning Show Co-Host. She later was promoted to Assistant Program Director. She then moved to Chicago, Illinois and joined WGCI and WVAZ as the Assistant Program Director. During this time, Carla contributed in making all three radio stations number one in their respective demos.
In 2002, Mrs. Ferrell moved to New Orleans, Louisiana and she was promoted to Operations Manager for WQUE, WYLD-AM/FM and KSTE-FM. When Carla took over as Operations Manager her expertise in radio helped increase those radio stations rankings and ratings to the number one position in each station’s demographic.
In August of 2005 the weekend that Hurricane Katrina devastated the city of New Orleans and the Gulf Coast, Carla Ferrell was promoted to the Syndicated Program Director of the Steve Harvey Morning Show. The Steve Harvey Morning Show is broadcasted from New York City. Carla works to create morning drive entertainment, which includes music, compelling content, sidesplitting humor, current events, topical stories, and addressing the seriousness of real community issues.
Mrs. Ferrell has garnered numerous industry awards including the 2006 “Office With A View” Spotlight-Sister 2 Sister Magazine, Nominated Radio and Records Program Director of the Year 2004. In 2002, she received the Midwest Radio and Music Association Grit Award, and in 2001 Carla was voted by NABFEME, one of the “Ten Most Influential Women in Radio.
In her personal life, Carla’s greatest influence does not come from her job or a list of celebrities that she has worked with. She draws inspiration from her daughter Tosha, her husband Tosh, grandmother, other family members, and a tight knit of circle of girlfriends.