Curtis “50 Cent” Jackson and Planet Hollywood are teaming up to open a next-generation entertainment venue in Times Square.
The rap mogul and Robert Earl, the CEO of Planet Hollywood, announced, “PH Live”, an entertainment hub taking over the brand’s flagship NYC location.
The venture brings together Planet Hollywood’s global hospitality platform with Jackson’s influence across music, film, television and culture, creating a new destination for celebrity-driven entertainment experiences in the heart of New York City.
PH Live will transform Planet Hollywood Times Square, known as tourist destination, into a more exclusive ambience. The PH Live Times Square Location will feature:
- Surprise Performance Hub: The venue will serve as a home base for unannounced sets from 50 Cent and his A-list circle.
- The G-Unit Pipeline: It will act as the primary site for 50’s film and television premieres, turning his Instagram feed into a physical clubhouse.
- Private Membership: A tiered invitation-only program is in development, offering priority reservations and access to events that aren’t open to the general public.
The flagship Planet Hollywood Times Square location will serve as the centerpiece of the PH Live concept, designed to become a go-to destination for celebrities, artists, athletes and entertainment insiders.
50’s vibe and cultural influence
Inside the restaurant, Jackson plans to introduce a curated selection of his most celebrated personal dishes, including his signature sweet chili shrimp with mashed potatoes, sliced steak paired with mac & cheese, and a burger featuring his exclusive, closely guarded sauce.
The space will also showcase Jackson’s personal memorabilia, alongside dynamic visual installations featuring standout clips from the films and television projects he has been part of both in front of and behind the camera creating an immersive dining experience that reflects his multifaceted career.
The partnership arrives two years after Jackson’s Las Vegas Residency at PH Live at the Planet Hollywood Resort and Casino. The six-day show saw 50 perform his top hits and bring out special guests, Flo Rida and Jeremih.
“Curtis has an incredible ability to bring culture, entertainment and audiences together,” said Earl. “With his global influence and creative vision, PH Live will usher Planet Hollywood into a new era of immersive entertainment.”
“This is about creating the ultimate entertainment destination,” said Jackson. “Planet Hollywood has always been connected to pop culture, and PH Live takes that energy to the next level a place where music, film, sports and nightlife collide.”
Additional details on PH Live and upcoming entertainment programming will be announced in the coming months.