A$AP Rocky is in the spirit of giving: new music and rent payments.
The rapper, formerly Rakim Mayers, is releasing a new studio album, his first in seven years.
To expand his promotional efforts, Mayers is collaborating with Bilt, a rewards program that offers benefits and credit boosts for every rent payment. The partnership includes a limited edition vinyl of his upcoming album Don’t Be Dumb and covering January’s rent for the building’s residents, per People.
Beginning in January 2026, Bilt will cover the rent for all tenants occupying the Harlem apartment building where Mayers lived as a teenager.
“For me, it’s always been about your community and neighborhood. Harlem made me who I am, from uptown to downtown, and that connection to place is everything,” Rocky said in a press release.
“When Bilt said they wanted to cover rent for everyone in the same building where I grew up, that hit different. That’s not just business, that’s understanding what community really means,” he continued.
“Rocky embodies what we believe at Bilt: your neighborhood isn’t just where you live, it’s what fuels your creativity, your ambition, your entire trajectory,” Bilt founder and CEO Ankur Jain said in a press release.
The vinyl is now available through a special pre-order on Bilt’s app and website.
“From joining us at Bilt’s launch to now, his roots in Harlem are inseparable from his success, and this limited-edition vinyl is our way of honoring that connection,” Jain added. “It’s a celebration of the community that shaped one of hip-hop’s most influential artists and a reminder of why giving back to your neighborhood matters.”
Rocky was also a contestant on Bilt’s monthly game show Rent Free, giving away money for rent up to $2500.