Barbie is paying homage to multi-Grammy award winning artist, Alicia Keys, as part of their 2025 Career of the Year: Women in Music collection.
According to Mattel, “The 2025 Barbie Women in Music: Career of the Year set features two distinct industry roles – Musical Artist and Tour Manager – designed to inspire the next generation to explore careers in music, both on stage and behind the scenes.”
Bringing the dolls to life are Keys and Ann Mincieli, Keys’ recording and mix engineer. Mincieli is a four-time GRAMMY Award-winning Engineer and Producer and partner to the She Is the Music, non-profit founded by Keys.
Their one-of-a-kind dolls feature a matching “She is the Music” t-shirt, with Alicia repping a sharp, dark denim suit in black heels and Ann sporting a blue jacket with ripped jeans and high-top sneakers.
The 2025 Barbie Women in Music Career of the Year set also aims to inspire the next generation of women who will be the music industry’s future creators.
“This year’s Barbie Career of the Year set recognizes the accomplishments of women in music, while shining a spotlight on careers in the industry that might not be as well-known as a musical artist,” Krista Berger, senior vice president of Barbie and the global head of dolls at Mattel, said in a statement.
“Recognizing that only 22% of artists across music charts are female, the Barbie Musical Artist doll celebrates the women leaving their hearts on the stage by performing and singing their own music across genres,” according to the news release.
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While the set is not for sale, the Barbie Role Model dolls will be auctioned off via Bidding for Good, with proceeds going to She Is the Music. The auction ends on March 2, and consumers can bid at biddingforgood.com.