Allen Iverson has entered the beverage industry.
Iverson has to launched IVERSON, a craft THC soda. The beverage is in partnership with Horticulture Co., a leading innovator in plant-based wellness products.
“Allen and Viola have always been about breaking barriers and leading culture,” said Al Harrington, CEO and Founder of Viola. “Partnering with Horticulture Co. allows us to take that same mission nationwide. ‘It’s]creating a product that brings wellness and community together in a new way.”
IVERSON blends “premium THC with natural fruit flavors to deliver a consistent, controlled experience that speaks to a new generation of mindful consumers.”
The line of flavors are Bubba Chuck Berry, Cran-Apple Crossover, 96 Nectarine
IVERSON will be available beginning on October 20th at Specs, Total Wine, and Circle K locations nationwide, and online at drinkviola.com.
Iverson is also geraring up for release of his Amazon Prime documentary titled “Allen Iv3rson. The docuseries is being produced by Shaquille O’Neal’s Jersey Legends (a division of Authentic Studios), Stephen Curry and Erick Peyton’s Unanimous Media,
“After competing against Allen for many years, I’ve witnessed his greatness firsthand,” O’Neal said. “I know the man Allen is. I’m honored to tell his definitive story and show his impact off the court. Allen’s willingness to give One9 complete access to his life story will allow audiences to see the true Iverson for the first time.”
We’re proud to partner with Prime Video, Shaquille O’Neal, and Jersey Legends to tell the powerful story of Allen Iverson. A true original whose fearless authenticity reshaped the game and the culture around it,” added Curry and Peyton. “Allen Iv3rson goes beyond the highlights to explore the man behind the legend. From his upbringing to his lasting global impact. This film is a celebration of Iverson’s legacy and the path he paved for future generations.”