Baby Phat is celebrating its 25th anniversary this year and in honor of the brand’s legacy, it has re-issued its iconic bubble coat.
In a press release obtained by High Snobiety, the brand says its kicking off its 25th anniversary with “the coat that launched a million schoolyard fights.”
The re-release of coat will be updated to include various colors: Olive, Onyx, Sand, and Glossy Red. The jacket will keep its original style with a fur-trimmed hood, and embroidered Baby Phat logo on the back. It is available in sizes XS-3X and is availble on the brand’s official website for $120 here.
Although the line was launched in 1999, it ended up halting production in 2010. It was first revived in 2019, then launced its first fall collection last year. The brand’s creator, Kimora Lee Simmons, has even released capsule collaborations with comapnies like Forever 21 and Macy’s.
In a conversation with Vogue about the brand’s first fall collection, she said she wanted to keep it true to what the customer’s love.
“I wanted to reconnect with the customer about what they want and what they love,” she shared. “It’s a small, intimate ode to our originals — our velour suits, baby tees, and denim. It’s timeless, classy, and sexy: You can wear it from the beach to the club.”
“It’s ever-evolving,” she continued. “The silhouettes are giving a little bit of the old, and a little bit of the new. Our customer is sexy and modern. I definitely don’t feel like it’s going away. We’re here to stay.”