Bad Bunny is set to make history in February during Super Bowl LX.
On Friday, (Jan. 16) the Puerto Rican global superstar unveiled the official Apple Music trailer for his upcoming Super Bowl LX Halftime Show. His message is loud and clear. This moment is about culture, unity, and representation. The visually striking short film, released ahead of the February 8 game at Levi’s Stadium in Santa Clara, feels less like a promo and more like a powerful cultural statement.
Shot entirely in Puerto Rico, the trailer features Bad Bunny dancing beneath a tree, alongside people of different races, genders, and ages, while his track “BAILE INoLVIDABLE” (“Unforgettable Dance”) plays in background.
The Apple Music Super Bowl LX Halftime Show, presented by the NFL and Roc Nation, will air live on NBC, Telemundo, and Peacock. The performance comes in the middle of Bad Bunny’s Debí Tirar Más Fotos World Tour, ending in July.
“What I’m feeling goes beyond myself,” he said following the initial announcement last September. “It’s for my people, my culture, and our history.