Beyoncé Shares CÉCRED Wash Day Routine With Fans

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In a move that’s both personal and promotional, Beyoncé opens up about her haircare routine with CÉCRED products.

Inside Beyoncé’s Haircare Journey

Beyoncé is renowned for her music, but now she’s inviting fans into another aspect of her life: her haircare routine. Following the launch of her CÉCRED haircare brand in February 2024, Beyoncé is showcasing how the products work for her personally.

In a recent Instagram post, Beyoncé shared a promotional clip taking viewers through her wash day. Throughout the entire video, she only used CÉCRED products. She highlighted specific items like the hydrating shampoo, the rice and rose water ritual, the conditioner, and the moisture seal.

Addressing misconceptions about wig wearers, Beyoncé humorously debunked the idea that wearing wigs means having unhealthy hair underneath. She emphasized that her own hair, despite years of color treatment, remains healthy thanks to the quality of CÉCRED products.

Maintaining her signature blonde highlights for 25 years has been a challenge, but Beyoncé credits CÉCRED for helping her keep her color-treated hair healthy and strong. The brand’s focus on quality without shortcuts has been instrumental in her hair’s upkeep.

Fans have eagerly embraced Beyoncé’s transparency, with many praising her commitment to authenticity and quality. The launch of her wash day routine video coincides with the success of her latest album, “COWBOY CARTER,” which features notable collaborations and historic achievements on the charts.

Prior to its release, fans were treated to two singles, “16 CARRIAGES” and “TEXAS HOLD ‘EM,” both of which received significant acclaim and solidified Beyoncé’s position as a versatile artist. Since its release, the album made Beyoncé the first Black woman to top Billboard‘s Hot Country Songs chart. It boasts features including names like  Dolly Parton, Willie Nelson, Post Malone, The-Dream, Raphael Saadiq, Pharrell Williams, and her daughter, Rumi Carter.