Rapper and entrepreneur Cam’ron claims his male-enhancement product, Pink Horse Power, has generated nearly $10 million in revenue over four years. He made the statement during a recent interview in which he discussed the supplement’s origin, marketing, and viral boost.
In an interview, Cam’ron that he launched the supplement during the COVID-19 pandemic. He said he turned to “natural African ingredients sourced directly from Senegal.” He explained, “When it’s on the boat, they water it down. I keep a n—a on a boat for two months to watch our stocks so that we make sure we have the highest potency of it.”
He described the effect as fast-acting. “It works fast — within 10 minutes when, as I put it, ‘it’s time to go in.’” He added: “We’ve been doing this for four years [and] probably made close to $10 million on it.”
Cam’ron said his media appearances drove demand. He credited spots on Drink Champs and Gillie Da Kid’s podcast for helping outreach. But he said the biggest uplift came after his viral CNN interview in 2024.
During that broadcast, anchor Abby Phillip pressed him about footage showing Diddy allegedly assaulting singer Cassie. Cam’ron said he answered minimally at first, but then pivoted. “I said I’ll do one or two Puff questions, but you kept forcing the issue. Alright, bet. Let’s do it — Pink Horse commercial, the whole s**t.”
On live television, he took a sip of Pink Horse Power and quipped, “I’m going to get some cheeks after this.” The moment quickly became a social media meme — and, he says, sales exploded.
Cam’ron insisted the business is built on product integrity. He said he ensures potency by supervising manufacturing. “I keep someone on site to monitor production,” he said.
Questioning the Claims
Experts caution that such supplements often face regulatory scrutiny. Dietary and herbal products are not held to the rigorous standards applied to pharmaceuticals. In past cases, companies marketing “male enhancement” supplements have faced legal challenges over false claims.
There is no public verification supporting Cam’ron’s $10 million revenue figure. Nor is there independent data confirming effectiveness of the product. Critics say it’s difficult to assess whether the revenues match claims without audited financials.
Cam’ron is not new to entrepreneurship. He said his podcast It Is What It Is began with a $120,000 investment and later secured a multimillion-dollar deal. He told a summit: “I did three–four episodes by myself.”
He has also diversified into real estate, apparel, and other ventures. In his view, Pink Horse Power is part of a broader strategy. “I’m creative,” he said. “I started doing the homework on it and doing the due diligence.”
As of now, regulators have not publicly challenged the claims. Cam’ron’s bold revenue estimate adds publicity. It remains to be seen whether the claims will stand up to scrutiny or legal examination.