Cracker Barrel revealed its new logo, and many people are not happy about it.
The new logo was revealed as part of the launch for a fall menu campaign called “All the More,” according to the news press release. The press release also talked about its “refreshed restaurant remodels and its enhanced brand look and feel.”
In a statement released by the company, it said that the new and cleaner logo will be displayed across menus and all marketing. “Cracker Barrel has been a destination for comfort and community for more than half a century, and this fifth evolution of the brand’s logo, which works across digital platforms as well as billboards and roadside signs, is a call-back to the original and rooted even more in the iconic barrel shape and word mark that started it all back in 1969,” the company said.
Although the new logo will keep the classic gold and brown colors, it will also have a simplified look without the man sitting next to the wooden barrel. As the rebrand is underway, the company’s CEO, Julie Felss, holds a different view.
In a recent interview, she said, “Cracker Barrel needs to feel like the Cracker Barrel for today and tomorrow- the things that you love are still there.” She continued, “We need people to choose us, and we want people to choose us.”
However, many longtime patrons are not impressed. Many of them expressed their feelings on social media. One user said, “The new rebrand took the feeling away. Cold and sterile.”
Another user wrote, “I’m feeling like this new logo is ruining my life.” Donald Trump Jr. also chimed in and said, “WTF is wrong with @crackerbarrel??!”
What do you think about this new change?