Diddy Launches New Initiative To Support Black-Women Owned Businesses

Diddy is doing it for the ladies this time. 

The media mogul and his brand, Cîroc has announced a new initiative that will show support to Black- Women owned businesses called #CIROCStands. 

#CIROCStands is slated to amplify the voices of successful local businesses as well as their owner through a digital series. There will also be billboards across the owner’s respective cities, such as Times Square displaying their business also. 

For every female who is a part of the program will be paired with one of the brand’s Black Executive partners and will receive mentorship.

Ingrid Best, the Executive Vice President, Global Head of Marketing of Combs Spirits released a statement of the new campaign. 

“We are thrilled to expand our #CIROCStands campaign to highlight the stories of three incredible Black female entrepreneurs who are not only successful but making an impact in their communities that inspire future generations.” 

She continued, “These women personify Black excellence and achievement.”

The initiative will begin in New York and focus on three businesses owned by women. Those women are Melissa Mitchner, the owner and founder of The Bark Shoppe, Akim Vann, owner of The Bakery on Bergen, and Ursula Stephen, the founder of Ursula Stephen The Salon. 

This is such a good thing that Diddy and Cîroc are doing for these women. What do you think?