Dwyane Wade And Gabrielle Union To Launch Skincare Line For Children Of Color

This is real power couple moves. Dwyane Wade and Gabrielle Union are starting a new business venture that will be focused on the kids. 

The couple announced that they will be launching a new skincare line called Proudly, which will be for kids of color.  Union posted the announcement on her Instagram. 

In a joint statement, they said, “As we continue to work on new endeavors together, our goal is to always center our work around being the change we want to see while championing diversity, equity, and inclusion. With Proudly, we’re proud to have a range of products that caters to the unique skincare needs of children of color that are so often overlooked in the mass market.” 

Pamela Cholankeril, the president of Proudly also stated, “Effectively, 50.2 percent of kids born after 2013 have one non-white parent. There are so many people in this category of children that have melanated skin with unique properties. It’s interesting we call it a white space when it’s in support of such a big population.” 

Cholankeril also stated that Proudly products will have information on them for the parents to learn more. 

Thoughts on this new project from Dwyane Wade and Gabrielle Union?