Gabrielle Union and Dwyane Wade had released a new baby line under their brand, PROUDLY.
The line is exclusively sold at JCPenny, and according to reports it’s slated to be “joyful, intentional, and inclusive. Their brand is mostly known for its baby care products made specifically for melanated skin.
Their new line includes hypoallergenic onesies, hooded towels, footed sleepers, and more. Union said about their new clothing line, “It’s about representation, quality and celebrating all families.”
The baby wear is designed for babies up to 24 months where the pieces are “equal parts whimsical and wearable, crafted with playful watercolor-inspired prints that flatter all skin tones.”
Union said, “We aim to provide parents options they can trust and feel good about, ensuring every child, regardless of their background, has access to something special.”
Chris Phillips, JCPenny’s SVP and GMM, spoke on the company’s collaboration with PROUDLY and said, “The PROUDLY collection offers not only beautiful designs but also prioritizes comfort and affordability.” He continued, “It’s all about helping families celebrate every cherished moment together without compromise.”