GIVĒON Partners With Tres Generaciones Tequila On His “Give or Take” Tour

Tres Generaciones® Tequila teams up with R&B sensation, GIVĒON, to launch Its new creative platform “Get Up Tres,” a celebration of the imperfect journey

To launch its new campaign, Tres Gen Tequila is partnering with singer, songwriter, seven-time GRAMMY® nominee GIVĒON. As GIVĒON kicked off his highly anticipated ‘Give or Take’ North American tour on August 16th in Philadelphia, the brand will serve as an official sponsor and travel cross-country with GIVĒON to celebrate with fans in major cities coast-to-coast. His story, which has had both exhilarating and unexpected turns of its own as he continues to discover his voice  is about to unfold in this very exciting next chapter.

“We want to be a brand that encourages people to appreciate every step of the journey; it’s not about perfection, it’s about progress, and ‘Get Up Tres’ represents the resilience you need in order to forge your own path,” said Andrew Eis, Senior Marketing Director for Tres Generaciones. “We’re thrilled to launch our new creative campaign alongside GIVĒON because of his incredible ability to portray real stories and raw emotions through his music. And in doing so, he inspires us to never give up on our dreams, but equally, to celebrate the little wins achieved along the way.”

As part of its sponsorship, Tres Gen will host elevated cocktail events in select cities during GIVĒON’s ‘Give or Take’ tour. The brand will also unveil a series of digital videos that are centered around GIVĒON’s  journey offering fans an intimate look at the acclaimed artist, along with a celebratory event to bring his story to life.


“For me it’s all about the process. That’s where the hard work shows up, that’s where the heart, and heartache, and all the storytelling reside,” said GIVĒON. “I’m looking forward to working with Tres Gen Tequila to not only share my story, but to offer a platform through ‘Get Up Tres’ for others to tell us about their own journey and celebrate their own successes both big and small.”

 Following its debut partnership with GIVĒON, the brand will also collaborate with other talent across cultural verticals who embody the spirit of the campaign.