Gucci Thought This $890 ‘Blackface’ Sweater Was a Good Idea [PHOTOS]

Photo Credit: Screenshot/Twitter

Social media went into a frenzy early this morning when images of a new Gucci sweater appearing to simulate racist blackface circulated the Internet. People were not only outraged by the offensively negative product, they were shocked that a campaign like this would launch during a month that celebrates the very culture this sweater mocks.

After unwavering backlash, Gucci pulled the product down from its site, and issued an apology via Twitter.

The brand “deeply apologizes” and highlights the fact that it considers “diversity to be a fundamental value to be fully upheld.

“Gucci deeply apologizes for the offense caused by the wool balaclava jumper. We can confirm that the item has been immediately removed from our online store and all physical stores.”

Gucci Sweater in Blackface removed

Photo Credit: Screenshot taken before product was removed 

Though the product has been removed, it’s clear this Gucci release was part of a much larger campaign.

Getty Images has a photo of a Black male wearing a similarly-made Gucci product, which appears to be a partial wool facemask with thick red lining around the lips.

Gucci Sweater in Blackface

Photo Credit: Matthew Sperzel/Getty Images

According to CBS News, “Several people pointed out that if more people of color worked at the fashion house, this insensitive garment may have been flagged as inappropriate and racist before being sold.”