Jay-Z and the NFL are continuing their partnership, according to a new report.
NFL Commissioner Roger Goodell said the league will continue to work with Roc Nation, the entertainment company founded by Shawn “Jay-Z” Carter, to produce the Super Bowl halftime show.
“It’s been a mutually positive relationship,” Goodell said of the company and its chief executive officer, Desiree Perez.
“I’m not sure either one of us really spend much time talking about contracts,” Goodell said Tuesday at the NFL owners meeting in Atlanta. “Jay is happy. Desiree Perez is happy. I’m happy, so we’re all good.”
Roc Nation and the NFL struck a deal in 2019 to “spearhead and advise on the selection of artists for the NFL’s tentpole performances,” according to a release. Roc Nation also helps the league with its Inspire Change program, the league’s social justice initiative that has given out $375 million in grants.
It’s not currently clear how much the new deal is worth. However, their partnership has yielded top tier headliners including Shakira, Jennifer Lopez, The Weeknd, Dr. Dre and friends, Rihanna, and Usher. As we reported, next year’s show will feature Kendrick Lamar.
In regard to Jay choosing hin to perfom in the 2025 Halfrime show Jay said:
“Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”
Fat Joe recently gave Jay flowers for his work on the halftime shows, saying, “If he wasn’t doing shows, it’d be no hip-hop.”