Joe Biden Throws Shots At Trump With Kendrick Lamar Diss Track

Joe Biden
CHICAGO, ILLINOIS – JUNE 28: U.S. President Joe Biden unveils his economic plan during an event in the lobby of the old post office building on June 28, 2023 in Chicago, Illinois. He is also scheduled to attend a fundraising event during the visit. (Photo by Scott Olson/Getty Images)

In a clever political move, President Joe Biden’s campaign team seized upon the Kendrick Lamar–Drake feud to throw some punches at Donald Trump. The tactic? A new promotional video uploaded to the Biden-Harris HQ Instagram page on Monday (May 6), featuring Lamar’s track “Euphoria.”

The video begins innocently enough, with images of Biden and Vice President Kamala Harris, but quickly transitions to shots of Trump, each accompanied by tweaked Lamar lyrics to highlight Trump’s controversies.

The modified lyrics take aim at Trump’s record on women’s rights, his history of sexism, xenophobic rhetoric, and even his recent move to the right-wing Truth Social platform.

This crossover from music to politics isn’t new. Macklemore recently employed a similar strategy with his track “Hind’s Hall,” criticizing Biden’s stance on the Israeli-Palestinian conflict and declaring he won’t support him in the upcoming election.

Lamar’s “Euphoria” debuted strongly on the Billboard Hot 100, signaling its resonance with audiences. The song’s fiery lyrics have sparked a broader conversation, extending even into the political arena.

In blending pop culture with political messaging, Biden’s team demonstrates a savvy understanding of modern communication. By harnessing the power of Lamar’s diss track, they effectively convey their criticisms of Trump while tapping into a cultural moment.