EGOT winner John Legend and his wife, Chrissy Teigen, have teamed up to launch Kismet, a pet lifestyle brand offering premium dog food, merchandise, and content for dog-loving families. It’s the power couple’s first joint business venture.
Before the couple tied the knot in 2013 and went on to have four children, the pair went they adopted a bulldog.
“We’re big pet parents,” says Teigen. “We have been for such a long time now, since we first met.”
Launching online initially, Kismet will feature $18 bags of doggie treats and dry food options with a Chicken & Barley recipe or Salmon & Brown Rice recipe at a cost of up to $90 for a 19-pound bag.
In addition to the foods, Kismet also offers four different dog treats that are made with the same high-quality ingredients as the food.
“I think my dogs have eaten better than me at so many different points in my life,” says Teigen. “Honestly, when I hear chicken and barley with sweet potato nuggets, that makes me salivate.”
“We wanted to find that right balance of giving them all the nutrition and the quality that they want,” says Legend. “But without all the inconvenience and cost of fresh.”
The pair say they’ve been considering a pet food business venture for about half a decade. It has turned into a family affair as their four dogs—Penny, Petey, Pearl, and Pebbles—have served as taste testers.