Kendrick Lamar’s Company, pgLang, Debuts New Phone

LOS ANGELES, CALIFORNIA – FEBRUARY 05: (FOR EDITORIAL USE ONLY) Kendrick Lamar accepts the Best Rap Album award for “Mr. Morale & The Big Steppers” onstage during the 65th GRAMMY Awards at Arena on February 05, 2023 in Los Angeles, California. (Photo by JC Olivera/WireImage)

Kendrick Lamar and Dave Free’s company, pgLang, have debuted a new phone, Light Phone.

In collaboration with the tech company Light, the phone doesn’t include a web browser or color interface and is marketed as a less distracting alternative to the modern cellphone.

In its simplest form, you can call, text, set an alarm, and use it as a hotspot, but there are add-on tools that include a music player, notes, a calculator, directions, and more.

Priced at $299, Lamar’s company released 250 limited edition versions of the phone on Thursday, Nov 2 and has already sold out.

Watch the promotional video below: