Kendrick Lamar and Dave Free’s company, pgLang, have debuted a new phone, Light Phone.
In collaboration with the tech company Light, the phone doesn’t include a web browser or color interface and is marketed as a less distracting alternative to the modern cellphone.
In its simplest form, you can call, text, set an alarm, and use it as a hotspot, but there are add-on tools that include a music player, notes, a calculator, directions, and more.
Priced at $299, Lamar’s company released 250 limited edition versions of the phone on Thursday, Nov 2 and has already sold out.