The records keep coming for Kendrick Lamar.
Lamar’s Super Bowl Halftime Show performance is officially the most watched of all time. Roc Nation, Apple Music, and the NFL shared the news on Tuesday (Feb. 11). Also, the show was also up 3 percent from last year’s performance by Usher.
“We’ve broken the record again! The most watched Apple Music Halftime show EVER, with 133.5 Million viewers,” the companies wrote on Instagram.
According to the latest figures, Lamar’s halftime show performance drew a larger audience than the Super Bowl itself. Fox Sports reported an average of 126 million viewers. The Philadelphia Eagles dominated the Kansas City Chiefs with a final score of 40 to 22.
In his epic performance, Lamar brought Samuel L. Jackson, who played “Uncle Sam” SZA, Serena Williams in all of her “Crip Walking” glory and Mustard. Throughout the live set, Lamar gave thrilling renditions of “Squabble Up,” “Peekaboo,” “Luther” featuring SZA, and “TV Off” which all appear from his acclaimed GNX album.
Lawsuits withstanding, Lamar called “Game Over” with his performance of the worldwide smash “Not Life Us”, a vicious diss track that took aim at Drake, who once rapped.
Lamar, who swept the Grammys on Feb. 2 with five wins including “Not Like Us” winning for Song and Record of the Year, is on a historic run of success. Streams for “Not Like Us” rose 430% on Spotify just hours after his halftime show on Sunday night. Spotify reported. Additionally, the nine other songs he performed in the set “reached into the double digits for a 175% total gain.”