Kid Rock is criticizing the NFL over its reported selection of Bad Bunny for an upcoming Super Bowl performance.
The outspoken rocker said the league is “out of touch with its core audience.” He made the remarks during a livestream Tuesday night.
“They keep trying to chase trends instead of honoring the fans who built this sport,” Kid Rock said. “It’s like they forgot who watches football.”
The NFL has not formally announced the headliner for the next Super Bowl halftime show. However, widespread reports indicate Puerto Rican star Bad Bunny is under consideration.
Kid Rock, whose real name is Robert Ritchie, questioned that choice. He framed his comments as cultural criticism.
“I’ve got nothing personal against the guy,” he said. “But when you’re talking about America’s biggest stage, you better think about the whole country.”
The league has leaned heavily into global pop acts in recent years. Past halftime performers have included hip-hop, R&B and Latin artists. The shows are produced in partnership with Roc Nation.
Cultural Divide
Kid Rock argued that the NFL’s entertainment strategy has shifted. He said it now favors international appeal over traditional fan bases.
“Football used to feel like a Sunday tradition,” he said. “Now it feels like a music awards show dropped into the middle of a game.”
He added, “There’s nothing wrong with celebrating different cultures. But don’t ignore the heartland while you’re doing it.”
Bad Bunny is one of the most streamed artists in the world. His tours routinely sell out stadiums. He has also appeared in films and professional wrestling events.
Supporters of the potential booking praised the NFL’s inclusiveness. They note that Latino fans represent a growing segment of the league’s audience.
Kid Rock dismissed that argument. He said the halftime show should “bring people together instead of making statements.”
“This isn’t about politics,” he said. “It’s about knowing your audience.”
League Response
An NFL spokesperson declined to comment directly on Kid Rock’s remarks. The league said only that it “strives to deliver world-class entertainment reflective of its diverse fan base.”
Industry analysts say halftime performances are designed to attract viewers beyond sports fans. The Super Bowl remains one of television’s largest annual audiences.
Kid Rock said he understands the business model. Still, he believes the league is misreading its base.
“I love football,” he said. “I just don’t want to see it turned into something it’s not.”
He concluded with a challenge to league executives.
“Respect the fans who’ve been there from day one,” he said. “That’s all I’m asking.”