LeBron James And Family Featured In New Beats Campaign

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LeBron James is spreading the love from his Beats by Dre family by including his family in the brand’s newest campaign.

James has been a part of the brand for about 15 years and now he is getting the opportunity to put his family in the forefront.

The new ad features LeBron and Norwegian soccer player Erling Haaland. The two listen to words from the most important people in their lives with their Beats Studio Pro headphones. For James, those words came from his wife, Savannah.

Savannah shares a message via her Studio Buds + headphones.

“Put Akron on the map again,” she says in the message. “Tell them you’re not done until you play with your son, then do that…again. Show them why you’re nothing to be played with. The GOAT. Show them why you’re the king again.”

Their children, Bronny, Bryce and Zhuri, are also in the ad. This is their first journey as the brand’s first-ever family signing. Bronny joined the roster as the brand’s first high school athlete in 2022.

“It’s a pretty special thing to see how this partnership has grown with our family over the years,” LeBron said in a statement. “It’s a blessing for me to share the stage with them, and with a brand that’s been part of our lives since we started this journey. Family means everything to me!”