Nivea Says Black Artists Were Told To Portray Themselves As Single To Be More Marketable 

Nivea is spilling some tea!

As reported on Madame Noire, Nivea interviewed with The Jasmine Brand and spoke on BET’s The Encore. Nivea told the publication about how record labels were back in the day. According to the “Laundromat” singer, she said brands advised her to portray herself as a single woman. She claims they also suggested she keep her family on the low to be more marketable. She said,

“In the beginning of my career any artist, guys and females, they wanted you to seem available. They wanted their fans to think they had a chance with you, especially at your shows and stuff. So if [you say you’re married] they can’t live out the fantasy…It wasn’t cute to have your baby on your hip…now it helps careers.”

She went on to say this mainly applied to Black female artists over their white counterparts. Nivea said, 

“It’s also a color thing. Black women are being allotted more freedoms now and some of the judgements are being taken off of us but a lot still exists but in the beginning of my career if another race of girl had a spose of a baby it wasn’t looked down upon or [they weren’t told] we don’t know how to market you anymore.”

Do you believe the industry is evolving more, or do you feel they still carry those same beliefs? Let us know your thoughts!