Popeyes and Don Julio Tease Collaboration

CHICAGO, ILLINOIS – MAY 06: A sign hangs outside of a Popeyes Louisiana Kitchen restaurant on May 06, 2021 in Chicago, Illinois. Chicken prices have risen sharply this year as suppliers struggle to keep up with demand, fueled in part, by the popularity of new chicken offerings from fast-food restaurants. (Photo by Scott Olson/Getty Images)

Fried chicken and tequila may seem like an unlikely pair, but Popeyes and Don Julio are making it happen. The two iconic brands have teased a joint venture set to debut on January 31, 2025, just ahead of the Super Bowl. While details remain scarce, fans are already buzzing about what this partnership could bring.

Popeyes Meets Fine Spirits

The teaser video, shared on social media, features a DJ spinning Latin-inspired beats, shots of Don Julio tequila bottles, and Popeyes takeout boxes emblazoned with both brand logos. The video concludes with a cryptic message: “The kitchen is heating up for the big game. Party starts 1.31.25.”

Online reactions have been mixed, with excitement, curiosity, and humor dominating the conversation. One commenter on Instagram quipped, “Chicken-flavored tequila? Or tequila-flavored chicken?” Others speculated on more practical offerings, such as spiked Popeyes lemonade or family meals paired with small bottles of tequila.

Some fans tied the timing of the collaboration to Black History Month, which begins on February 1, sparking both serious and humorous commentary. “Popeyes and Don Julio collaborating for Black History Month… exactly what I expected under the Trump administration,” joked one user on Twitter, now known as X. Another wrote, “This collab might be the wildest since the chicken sandwich wars of 2019. Be safe, y’all!”

While the exact nature of the collaboration remains a mystery, foodies are intrigued by the potential pairing of Don Julio’s reposado tequila with Popeyes’ bold Cajun flavors. Don Julio’s reposado offers tasting notes of vanilla, stone fruit, and cinnamon, which could complement Popeyes’ savory fried chicken and zesty sides.

The timing of the announcement, just days before Super Bowl LIX in New Orleans, has led many to believe a high-budget commercial or promotional event will coincide with the game. Whether it’s a limited-edition menu item, a new product, or something entirely unexpected, fans will have to wait until January 31 to find out.

For now, one thing is certain: Popeyes and Don Julio are cooking up something that has everyone talking.