Fenty Hair will hit store shelves soon!
On Tuesday (June 4), Rihanna took to Instagram to share the news that her beauty empire is expanding into hair care — and it’s coming soon. In a campaign video showcasing a variety of hair types and textures (including Rih’s shaggy blonde pixie cut), the Fenty Beauty founder, 36, gives fans a sneak peek into her newest product line.
“A new family is moving in!” the star, 36, wrote in the caption. “@fentyhair is pullin’ up and it’s time to finally have the hair experience you’ve been waiting for.”
The “mom of two went on to explain that Fenty Hair will focus on reparative formulas that work for all hair types.
“You know how much switching my hair up matters to me,” she continued. “I’ve had almost every texture, color, length, from weaves to braids to natural — so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style 💁🏿♀️”
The expansion into haircare should come as no surprise. The 36-year-old has already achieved billionaire status, largely due to her wildly successful Fenty beauty line and makeup products, along with her skincare line as well as her clothing & lingerie line Savage x Fenty.
Fenty Hair will be available on Thursday, June 13 at FentyHair.com. Sign up now on FentyHair.com to get exclusive early access to shop on Monday, June 10 at 8 PM PST.