GloRilla has been tapped by Rihanna to serve as an exclusive joint partner for all four Fenty brands in 2025. With the partnership, she’ll appear in campaigns promoting Savage x Fenty, Fenty Beauty, Fenty Skin and Fenty Hair.
“I’m beyond excited to be the first joint partner for Fenty brands for spring 2025,” GloRilla said in a statement, per WWD. “Rihanna has always been such an icon and inspiration and being chosen to represent her vision across Savage x Fenty and Fenty Beauty is an honor. This spring season is all about celebrating confidence, boldness and embracing your glow. I can’t wait for y’all to experience it all.”
The official Fenty account shared a glimpse of what’s to come in the Glo Up Close campaign, where she is seen modeling a black mesh underwear set with cherries from Savage x Fenty’s new Puff Cherries collection.
Glo also revealed some of her Fenty must-haves, naming the Gloss Bomb Universal Lip Luminizer, the Butta Drop Whipped Oil Body Cream and the Controlling Type Hair Thickening Edge Control Gel.
Fenty has a strong history of collaborating with influential figures in music and culture, making this partnership a natural fit.
Rihanna reportedly retains a 30% stake in Fenty Beauty (last valued at $2.8 billion by Forbes), which operates as a joint venture with LVMH.
Fans can tap into their glow when the collections drop this month at savagex.com and fentybeauty.com.