Rihanna’s Brand ‘Savage X Fenty’ Will Appear In Stores By 2022

Rihanna continues to take her brand to the next level. 

After recently releasing her Savage X Fenty Vol.3 show, it was announced that the brand of lingerie and loungewear will soon be in multiple storefronts sometime next year. 

The brand’s co-president and chief merchandising and design officer, Christiane Pendarvis was the one who dropped the news during an interview with “Bloomberg’s Black In Focus” Twitter series. 

“Retail is an important part of our growth strategy. You’ll absolutely see some stores in 2022,” Pendarvis explained. 

She continued, “Initially they all will be in the U.S., but we’re absolutely having conversations around what does that expansion potentially look like in the European Union. Seeing the imprint that she’s had, and the businesses and categories that she’s chosen to build brands in, it indicates there’s opportunity to take what she’s created and her approach probably more broadly across other categories.” 

Pendarvis did not go into specific details about what the other categories would be.

Are you exciting about Savage X Fenty coming to your favorite stores?