The 23-Grand Slam title-holder may be retired but she’s still winning.
This week, Williams, 42, introduced her brand Wyn Beauty (pronounced “win”) with 10 products created with active lifestyles in mind.
The collection, she says is a reflection of the needs she sees in the makeup space.
“I’ve always been into beauty,” Williams told PEOPLE exclusively. “But when you’re a tennis player, there’s only so much that you can do because you’re out there on the court for hours. You move and sweat a lot, and you wipe everything away.”
“Then, imagine you’re on center court and you’re winning, and then you have 15 minutes to get ready before your press conference — and that includes undoing all the tape jobs and showering. You want to look halfway decent after sweating for hours,” she continued.
“So for me, it was really just about: how am I able to represent myself in the best way? What are those key products you need to look presentable?”
“That’s been a journey that I’ve been on for my entire career. I would say the second half of my career I was able to find some answers. Nothing that was really perfect, but something that I knew could [help with] how I wanted to represent myself in front of millions and millions of people,” she said.
Since Williams retired from tennis in 2022, she has been busy in the lab and the boardroom— she’s also the founder of the body-care brand Will Perform and has her venture capital firm—but this makeup line was already in the works when she was winning grand slams.
The brand’s initial launch features a lineup of 10 makeup essentials, including waterproof liquid eyeliner, pencil eyeliner, brow pencil, tubing mascara, lip oil, two lipsticks, a multitasking lip and cheek tint, matte concealer, and what we consider to be the brand’s hero product: a tinted sunscreen.