Thirty years after the release of their classic 1993 single “Gin And Juice,” Snoop Dogg and Dr. Dre are unleashing a line of canned cocktails inspired by the song.
The two west coast legends have teamed up for the creation of Gin & Juice By Dre and Snoop, a brand of premium gin-based cocktails that will be nationally distributed through Southern Glazer’s Wine and Spirits.
Gin & Juice By Dre and Snoop comes in four flavors: Citrus, Melon, Passionfruit, and Apricot. Product will be rolling out domestically throughout the US now through early spring. More offerings from the brand will be announced in the future.
Musical and cultural icons Dr. Dre and Snoop Dogg kicked off the rollout of Gin & Juice By Dre and Snoop, the first ready-to-drink product from their new premium spirits company, with a surprise performance at the Super Bowl afterparty in Las Vegas.
In a press release announcing the news, Dr. Dre and Snoop spoke on joining forces yet again for their latest venture.
“Together, we always try to create magic, we’re having fun being creative, and everything about this product is really us,” Dre said in a statement. “There’s passion behind it, and friendship and love and a culture. We’re shooting to make everything we do magnificent, and fortunately, most of the time we hit the target.”
Snoop spoke of his partnership with Dre as a continuation of their professional and personal relationship with one another.
“Look where we’re at in our careers. Look at our age and look at what we’ve done, and we still love each other, so why not do something together,” the rapper explained. “A lot of times people have been in a relationship for 30 years and can’t talk to each other, can’t hang out, so it’s just fun to be in a partnership with people that you actually love.”
Gin & Juice By Dre and Snoop will be distributed nationally through Southern Glazer’s Wine and Spirits, the largest beverage distributor in the U.S. The spirit company will be led by Patrick Halbert, Andrew Gill, and Rocco Milano, the founders from On The Rocks Cocktails. In addition to Dr. Dre and Snoop Dogg, investors include Jimmy Iovine, Main Street Advisors, Marc Rowan, and Tom Werner.