The University of Southern California’s Marshall School of Business has announced that entertainment icon, entrepreneur, and philanthropist Snoop Dogg will deliver the 2025 commencement address. The ceremony is scheduled for Saturday, May 17, at the Los Angeles Memorial Coliseum.
Snoop Dogg, born Calvin Broadus Jr., has been a transformative figure in the entertainment industry for nearly three decades. His multifaceted career spans roles as a rapper, singer, songwriter, actor, record producer, DJ, and media personality. Beyond his artistic endeavors, Snoop has demonstrated entrepreneurial acumen through ventures in technology, media, cannabis, and youth empowerment. In 2022, he acquired Death Row Records, expanding it into a multimedia powerhouse. The following year, he co-launched Gin & Juice by Dre and Snoop and introduced Dr. Bombay Ice Cream in collaboration with Happi Co.
Reflecting on his selection as commencement speaker, Snoop Dogg stated, “I am deeply honored to join USC Marshall’s commencement in celebrating the remarkable achievements of these graduates. Commencement is not just a milestone—it’s a launching point. It’s about stepping into your purpose, applying what you’ve learned, and making an impact that matters.”
Snoop’s relationship with USC is longstanding. He has been a frequent presence at university events, often supporting Trojan athletic teams. In 2024, the USC Marshall School recognized his entrepreneurial achievements by naming him ‘Entrepreneur of the Year.’
Beyond his business ventures, Snoop Dogg is committed to philanthropy, particularly in education and community development. His Snoop Youth Football League has empowered young athletes by teaching discipline, leadership, and teamwork—values that resonate with future business leaders.
The USC Marshall School of Business commencement ceremony will honor both undergraduate and graduate students. Further details about the event are available on USC’s 2025 Commencement website.