The Trump Organization revealed its entry into the mobile phone market on Monday, June 16, 2025. The venture, unveiled at Trump Tower in New York, introduces both a subscription plan and its own branded smartphone.
‘The 47 Plan’ and a Gold-Colored Handset
Dubbed “The 47 Plan,” the flagship service carries a monthly fee of $47.45. The name nods to Donald Trump’s status as both the 45th and now 47th U.S. President. For the price, subscribers get unlimited talk, text and data. The plan also includes telehealth features, 24/7 roadside assistance, and time-limited free international calling to over 100 countries.
Alongside the service is a gold-hued smartphone, dubbed the T1 Phone, priced at $499. It’s described as a “sleek, gold” device “proudly designed and built in the United States.”
Donald Trump Jr., executive vice-president of the Trump Organization, said the service is “going to change the game” and reflects their commitment to “put America first.”
Manufacturing, Licensing, and Ethical Questions
Though strongly branded, the Trump Organization is licensing the Trump name to T1 Mobile LLC. A press release clarifies the organization itself will not design or manufacture the phones or run the network.
Eric Trump emphasized in a Fox Business interview that their goal is “phones built by Americans, for Americans,” with call centers based in the U.S. But Reuters reports the specific manufacturing partner and licensing deal remain undisclosed.
Experts note flagging domestic phone production and steep labor costs. Purism CEO Todd Weaver calls the plan “classic vaporware,” given the $499 price tag and U.S. production claims.
Market Competition and Outlook
The U.S. wireless industry is dominated by Verizon, AT&T, and T‑Mobile. MVNOs like Trump Mobile hold only a small market share—roughly 3–4%—and struggle with customer churn.
Michael Ashley Schulman, an industry analyst, cautions that Trump Mobile must reach over a million subscribers to matter financially.
Additionally, there’s tension between Trump’s push for American-made phones and Apple’s global supply chain. Trump previously threatened tariffs on Apple products unless manufacturing returned to the U.S.