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The Obamas are expanding and podcasting seems to be the next move!
Spotify recently announced its new partnership deal with Michelle and Barack Obama’s production company, Higher Ground, to produce podcasts that will only be available on its streaming platform. The deal is very similar to their Netflix deal.
In a press release, Barack says:
“We’ve always believed in the value of entertaining, thought-provoking conversation. It helps us build connections with each other and open ourselves up to new ideas. We’re excited about Higher Ground Audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think, and, hopefully, bring us all a little closer together.”
They will bring forth content that will entertain and inspire their listeners. Spotify Chief Content Officer Dawn Ostroff released a statement:
“President Barack Obama and Michelle Obama are two of the world’s most important voices and it is a privilege to be working with them to identify and share stories that will inspire our global audience, which looks to Spotify for unique, breakthrough content. Connecting people with original and thoughtful creators—especially those with the ability to highlight underrepresented and indispensable narratives—is at the core of our mission and we are thrilled that not only will the Obamas be producing content, but that they will be lending their voices to this effort.”
Congrats to The Obamas!!