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Big Moves! Netflix Increases Shonda Rhimes $100 Million Deal

WBLS Staff
07/20/2021 12:00 AM EDT
Looks like Shonda Rhimes will be staying at Netflix for a little while longer.The popular streaming service is making big plans with its original content offerings with hopes of diversifying its audience. In doing so, the brand plans to increase its deal with its showrunner, Shonda Rhimes. According to Forbes:
The multiyear deal includes new media formats beyond TV and movies, and into gaming, merchandise, virtual reality and live events. Netflix has been mired with diversity issues, and an expanded deal with Rhimes will also include financial support for a diversity initiative launched by her Shondaland company aimed at increasing the numbers of women and people of color in the entertainment industry.
The agreement with Rhimes was not disclosed but she is expected to be the highest-paid creator with Netflix. Black Excellence!