Byron Allen's HBCU Go App Attracts Major Sponsors From Fortune 500 Companies

Founded by Byron Allen, HBCU GO is a cultural lifestyle destination and leading sports media provider that embraces and represents the voice of Black Excellence every day of the year through an all-new platform that captures the rich history and cultural experiences at HBCUs. Byron Allen’s Allen Media Group (AMG) is proud to announce it has secured numerous major advertising sponsors for the launch of Historically Black Colleges and Universities (HBCU) sports for HBCU GO and theGrio Television Network‘s 2022-23 sports programming season. Some brand sponsors include: Procter & Gamble, Honda, AT&T, Stellantis, Walmart, Toyota, Bank of America and many more. “The HBCU brand represents over 184 years of historic excellence, dating back to 1837, which helped cultivate some of the world’s greatest minds and talent,” said Byron Allen, said in a press release. “HBCU GO and theGrio position our advertisers to speak to the heart and soul of Black America 24/7, and help our sponsors stay strongly connected with one of the most valuable, untapped audiences in the world.”

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HBCU GO is the leading media provider for the nation’s 107 HBCUs, and recently announced nationwide clearance for their 2022-23 sports season as part of a new carriage deal with CBS owned-and-operated broadcast television stations in key broadcast television markets. AMG‘s FREE-streaming digital platform HBCU GO brings together major HBCU NCAA conferences, with major market carriage across broadcast television, cable, satellite, and digital platforms.