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COS Spotlight: Ericka Pittman, First Black Woman CMO Of A Multi-State Cannabis Company

11/06/2020 12:00 AM EST by WBLS Staff

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Ericka Pittman refers to herself as modern-day “Fixer” and an expert problem solver.Pittman became the first Black woman CMO A multi-state cannabis company. As the CMO, her job is to build brand awareness amongst consumers and promote the company’s core values. “As black female C-suite representation continues to grow within the cannabis space, I am excited to join efforts with such a dynamic company rooted in purpose.”In a statement, Ericka shared, “our goal is to create ground-breaking category growth through superior product cultivation, innovation, authentic consumer impact, and inclusion. I’ve been carefully monitoring the exponential growth and opportunity within the cannabis sector and Viola truly brings to market not only a premium product, but an impactful brand mission led by a special group of minority industry leaders.”https://www.instagram.com/p/CF_SdpgM4sp/?utm_source=ig_web_copy_linkPittman has been marketing and developing brands for over 20 years, becoming an expert in brand building with specialization in lifestyle, branding and positioning. While playing a leading role with some of the most highly successful companies in America, Ericka now lends her "unique business acumen to inspire those who want to learn what it takes to reach prestigious heights professionally. Motivational words from a woman who continues to break grounds. Holding an oasis of knowledge in various industries: Music, Fashion, Wine and Spirits, Television and most recently the Bottled water industry. Excelling in Sales, Marketing and Mixed Media."https://www.instagram.com/p/CDEgpc6MhkG/?utm_source=ig_web_copy_linkYou can learn more about Ericka, her journey, the cannabis industry and a lot more at this yearsCircle of Sisters. https://www.instagram.com/p/CG50ijQF2LC/?utm_source=ig_web_copy_linkCOS is an annual tradition for more than 20,000 Sisters where they build community, have celebrity encounters, create engaging workshops, watch empowering panels, and show all day in our curated marketplace. Due to COVID-19 concerns, we are going virtual and bringing this experience to your phone or computer- going down Friday and Saturday, November 20-21, 2020.Get your tickets TODAY.