Nobody’s Supposed To Be Here singer, Deborah Cox, has stepped into the wine and spirits industry by releasing a new wine brand.
KAZAISU, named after her three children Kaila, Isaiah, and Sumayah, is Cox’s new line. She came up with the idea to launch the rosé during the lockdown.
“After the global pandemic that pulled us apart, Deborah further realized our utter dependence on the human connection and how crucial it is to nurture and bond,” its website reads. “She reflected on the places she’s been, the people she’s had the opportunity to meet, and the irreplaceable time she has spent with her husband, children, and loved ones.”
In a letter she wrote for the site, Cox explains her passion behind the new brand.
“Throughout my travels, I developed a passion for the many cultures and food I was fortunate to discover,” she recalled. “I wanted to distill all those experiences and sensations into one bottle. Enjoying a glass of wine was for me one of the best ways to explore a new environment, meet people and forge connections. I wanted to create something that would allow me to share those moments with my family, friends, and people I had yet to meet. It was important for me to produce an organic wine: something clean, pure and healthful, as well as enjoyable. It was also vital that the packaging be sustainable.”