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Kimora Lee Simmons Reportedly Plans to Relaunch Baby Phat [PHOTO]

Photo credit: John Sciulli / Getty Images

Fashion designer Kimora Lee Simmons, announced she has plans to relaunch the popular clothing brand. Almost 20 years since Baby Phat was created, Simmons took to social media to let fans know she purchased the brand back from an unknown company.

Baby Phat was an extension of the Phat Farm brand, which was created by her ex-husband Russell Simmons. Kimora served as the creative director of Baby Phat from the years of 2000-2010. The brand was worn by many celebrities during its peak. “Baby Phat was one of Phat Fashions’ most profitable brands with a wide variety of product categories and sales in excess of $1 billion.”

Reportedly, Kimora has plans to relaunch the brand this spring. The brand will now appeal to millennials, and will be “mainstream sportswear.” It will also have a “retro” feel to it. 

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• @wwd Kimora Lee Simmons Leissner has some inspiring news on this International Women’s Day — she has bought her company back. The designer, entrepreneur and former model has personally purchased Baby Phat and plans to relaunch the label later this year. In its heyday in the early Aughts, Baby Phat was one of Phat Fashions’ most profitable brands with a wide variety of product categories and sales in excess of $1 billion. It was worn by major celebrities and hosted elaborate fashion shows. As for the relaunch, she tells WWD: “We’re working fast and furiously and have a lot up our sleeves.” Report: @jeanpalmieri . . #wwdnews #kimoraleesimmons #babyphat #internationalwomensday

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