BET+ has enlisted Chris “Ludacris” Bridges for its upcoming scripted endeavor, a half-hour dramedy inspired by the life of the rapper-actor, according to The Hollywood Reporter.
The untitled DJ project is set to explore Ludacris’ journey in the competitive music scene in Atlanta as DJ Chris Lova Lova. The series promises to follow the misadventures of a compelling ensemble determined to go to great lengths to boost ratings at their hip hop radio station.
Noah Gardenswartz, known for his work on Marvelous Mrs. Maisel, is set to write the script and executive produce the potential series, currently in the development stage. Ludacris will not only serve as an executive producer but also take on the role of music supervisor. The collaboration involves Universal Television and Disturbing Tha Peace, Ludacris' label from the 1990s, co-founded with manager Chaka Zulu, who will also executive produce. The project boasts a notable lineup of executive producers, including Larry Wilmore, Malcolm D. Lee, Dominique Telson, Jeff Dixon, Josh Bratman, and David Blackman.
The venture reunites Ludacris with Universal, where he stars as Tej in the Fast and the Furious franchise. Malcolm D. Lee, an executive producer, has a first-look deal with UTV. Larry Wilmore, another executive producer, has notable credits such as Black-ish and Insecure, along with his involvement in Hulu/Onyx Collective drama Reasonable Doubt.
Ludacris, represented by CAA and Fox Rothschild, expresses his creative prowess in both music and film. The collaboration with BET+ adds to his recent Hollywood endeavors, including a leading role in Dashing Through the Snow, directed by Tim Story, and reprising his role as Tej Parker in the 11th installment of the Fast & Furious series.
As the multi-talented artist continues to make his mark, the upcoming series promises to be a captivating exploration of Ludacris' experiences in the music industry.