Snoop Dogg is adding his swag to The Children’s Place through a new partnership.
The 51 year-old will be part of the clothing company’s holiday campaign that celebrates music, family, and, of course, fashion.
“The Snoop Dogg Holiday Collection” invites three generations of the rapper’s family to take part in the festivities. The new campaign features Snoop and his wife, Shante Broadus, with their children, grandchildren and dog Charlie as they gather round for the holiday season.
On Tuesday (Oct 3), the veteran rapper shared the news by unveiling the new commercial titled “An Iconic Holiday Part 2.” It showcases the entrepreneur’s family decked out in “head to toe swag” while decking the halls with joy.
“Got the family decked out head to toe for the Christmas season, the grand-babies too. The host with the most learns from the best,” he can be heard voicing-over the commercial.
The Children’s Place excitedly shared the commercial to their Instagram page.
“Bow wow *WOW*… Look who’s HERE to kick off part 2 with his crew for our 2023 holiday campaign… the one, the only, the *iconic* @snoopdogg (!!!) 🤩🤩🤩,” shared the brand.
The Death Row Records owner expressed how “incredible” of an opportunity it is to incorporate his loved ones in the partnership.
“Family is everything,” expressed the father of four. “Working with family is truly a blessing. Having Shante, my kids, and my grand-babies part of this holiday campaign is nothing short of incredible,” said Snoop Dogg.
The endeavor is one of many on Snoop’s long entrepreneurial list. We previously reported on the rapper’s cookbook and ‘Snoop Cereal‘ which he launched this summer.