Tyra Banks is Expanding Her BanX Brand with New Ice Cream Line

June 27, 2019

Photo Credit: John Parra / Contributor

Tyra is getting ready to make bank with her latest business venture and it’s coming in the form of America’s favorite frozen dessert. 

According to Page Six, the model-turned-entrepreneur applied to trademark the name Smize Cream, “a new line of ice cream named after her coined term that means to ‘smile with the eyes’.”

Details on the trademark are unknown, but the news comes one month after Banks shared a post explaining her love for ice scream on Instagram.

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I thought I needed to drop 30 pounds. I thought I had to look the same. Then the ice cream called my name. Yep, all flavors. From Butter Pecan to Matcha to Coffee. I love me some ice cream and I just couldn’t say no to it when I heard it calling. “TyTy, Come eat me…” from my mom’s freezer. So, this is me in @si_swimsuit today. Ice Screaming from mountain tops, “Screw cookie cutter beauty!” Yes, we should exercise. Stay healthy. Take our vitamins. But sometimes we can give ourselves permission to work out with a scoop of frozen deliciousness in our hands.