comscore

Wow! Young CEO Snags Deal with Walmart, Becomes Youngest Black-Owned Brand in Store

WBLS Staff
10/12/2022 12:00 AM EDT
We love to see it!Meet Lily Adeleye who is breaking barriers and shattering glass ceilings at the age of six.She is the CEO (Cutest Executive Officer) of Lily Frilly. She recently landed a deal with Walmart to sell “new and exclusive hair bow designs – including the Gold & Glitter Hair Bow, Galaxy Girl Hair Bow, Safari Party Hair Bow, and the Candy Rush Hair Bow.https://www.instagram.com/p/COSfSSyhCAj/?utm_source=ig_embed&ig_rid=e9638607-acf8-4d99-a7cc-38f9f36b03b6The items listed will be available in 1,102 Walmart stores and on Walmart.comAdeleye’s mother, Courtney released a statement:
“Lily Frilly started out as a brand my daughter Lily and myself created, as I have always believed it’s important to let your children follow their passions, whether that be art, sports, or in this case, growing a business. Now, Lily Frilly has become so much more than just that–it’s become a brand children love, as well as a symbol of inspiration and confidence for young girls as well as for the Black community. It’s amazing to see what kids can do, and we’re so glad Walmart is providing this platform to give Lily Frilly the room and attention it warrants.”
https://www.instagram.com/p/CcF70D2F_BE/Black Girl Magic!