Stephen Curry has departed from Under Armour after 12 years.
According to a news release, Curry will become independent of Under Armour. UA will release the Curry 13 – the final Curry Brand x Under Armour shoe – in February 2026. Additional colorways and apparel collections available through October 2026.
Curry released a statement confirming his separation from Under Armour.
“Under Armour believed in me early in my career. And gave me the space to build something much bigger and more impactful than a shoe. I’ll always be grateful for that.” Curry said. “Curry Brand was created to change the game for good. And over the past 5 years, we successfully changed the game for kids, for communities, and for basketball. What Curry Brand stands for, what I stand for, and my commitment to that mission will never change. It’s only growing stronger. I’m excited for a future that’s focused on aggressive growth. And a continued commitment to keep showing up for the next generation.”
Kevin Plank, Founder and CEO of Under Armour, also released a statement.
“It’s been an incredible privilege to work with Stephen. As the President of Curry Brand has been much more than an ambassador,” said Plank. “Together with our teammates, he helped build something rare. A brand with credibility, community impact, and a product that performs at the highest level. For Under Armour, this moment is about discipline. And focus on the core UA brand during a critical stage of our turnaround. And for Stephen, it’s the right moment to let what we created evolve on his terms. We’ll always be grateful for what he’s brought to the UA team.”
Curry’s signing with Under Armour in 2013 altered the sneaker industry landscape. At the time, Curry famously left Nike after receiving what he perceived as a “low-ball offer.” Under Armour, an up-and-coming brand in basketball footwear, offered him a partnership that evolved into a cornerstone of their business. Curry would go on to win multiple MVP awards and four NBA championships. In 2020, he launched Curry Brand and later extended it in 2023 with a massive, potentially lifetime deal.
After the news broke, reports stated that many brands have already reached out to Curry.