50 Cent Taps Ben Crump For Legal Battle With Spirits Company

50 Cent
UNITED STATES – JUNE 5: Curtis “50 Cent” Jackson, left, and his attorney Ben Crump conduct a news conference about increasing “minority representation in the multibillion dollar luxury spirits industry,” on Wednesday, June 5, 2024. (Tom Williams/CQ-Roll Call, Inc via Getty Images)

Nationally renowned civil rights and personal injury attorney Ben Crump is joining the legal team of Curtis “50 Cent” Jackson. The two meet will meet with congressional leaders over the marginalization of Black-owned spirits companies.

The 48-year-old rapper and multimedia mogul, who is the founder of Sire-Spirits, will speak with congressional leaders in Washington, D.C. to push for more minority representation in the alcohol industry.

“I am pleased to join the legal team representing Curtis ‘50 Cent’ Jackson, as he is one of the most successful Black entrepreneurs in America, and even he is not immune to the bias treatment that faces minority business owners everyday,” Crump said in a press release. 

The civil rights attorney continued, “He has been relentless in his fight to seek fairness and justice over the way he was treated by a corporate giant in the luxury spirits industry. Mr. Jackson’s journey has been a testament to how much a determined individual can succeed through hard work and vision, and yet he still must contend with the oppression that comes from being a minority business owner.”

Jackson entered the spirits trade in 2018 when he launched his own brand of Champagne “for winners only” with a gold-plated cross on every bottle and a blanc de blancs costing $1,000, before establishing Sire Spirits.

Sire Spirits, released in 2017, produces premium wine and spirits under the brand names Le Chemin du Roi Champagne (“The Kings Path”) and Branson Cognac both of which have quickly become Award winning brands.