Isaac Hayes’ Estate Announces Partnership With Primary Wave

Issac Hayes
LOS ANGELES – JANUARY 3: Singer and songwriter Isaac Hayes poses for a portrait session at his house on January 3, 1973, in Los Angeles, California. (Photo by Michael Ochs Archives/Getty Images)

The music publishing company, Primary Wave, has inked an administration and marketing deal with the estate of Isaac Hayes.

The name, image, and likeness of Songwriters Hall of Fame inductee Isaac Hayes, will be marketed solely by Primary Wave. Hayes’ five-decades-long career includes, releasing 20 studio albums, being a voice actor on South Park voice actor Hayes, and penning well-known works including “Soul Man” and “Hold On, I’m Coming.”

The Rock and Roll Hall of Fame inductee Hayes, who passed away in 2008, also created the scores for films such as Shaft and Truck Turner. A portion of the latter’s music later made its way into Quentin Tarantino’s Kill Bill movies. The “Theme from Shaft” earned Hayes an Academy Award for Best Original Song in 1972. This made him the third black person to have ever earned a nod from the Academy.

“We thank the Hayes family for entrusting us as a partner to continue the great work they have done to uplift the legacy and artistry of Isaac Hayes,” said Ramon Villa, Primary Wave’s chief operations officer. “He has always been and will always be the epitome of “cool” and truly his music just makes one feel good. Welcome to the Primary Wave family, Mr. Hayes. We look forward to helping expand the reach of your magic.”

As previously reported, Primary Wave also bought the publishing for Kool and The Gang and manages the some of the assets for Luther Vandross’ estate.