In a recent interview with Variety, Super Bowl halftime show producer Jesse Collins confirmed that Jay-Z holds full responsibility for selecting the performers for the coveted event. This revelation puts to rest speculation surrounding the process and the influence the rapper and business mogul has had since Roc Nation took on a live music partnership with the NFL in 2019.
Jay-Z Makes the Final Call
“It’s a decision that Jay makes,” Collins shared in the interview. “Since we’ve been on board with that show, he’s made it every year, and it’s been amazing. He’s always picked right!” The halftime producer emphasized Jay-Z’s commitment to curating performances that captivate and reflect a wide audience.
Despite some speculation that a committee or local organizers in the host city might have a say, Collins made it clear that the final call rests solely with Jay-Z. “He picks the performer, and it’s always been the right choice,” Collins added.
This year, the decision to have Kendrick Lamar perform at Super Bowl LIX in New Orleans has sparked debate, particularly among fans of Lil Wayne. Wayne, a New Orleans native, has expressed disappointment at being passed over. “It hurt. It hurt a lot,” Wayne admitted in a video earlier this month. “I blame myself for not being mentally prepared for a letdown.” Wayne’s supporters, including Nicki Minaj and Birdman, have voiced their displeasure, with some speculating Jay-Z’s personal history with Wayne played a role in the decision.
Focus on the Show
Collins also addressed the backlash, affirming that the choice of Kendrick Lamar wasn’t a slight against Wayne but a strategic move to deliver an outstanding show. “We love Wayne,” he said. “But I think we’re going to do an amazing show with Kendrick, and I know everybody’s going to love it.”
As the debate continues, Jay-Z’s influence remains undeniable. His role as a key figure in shaping the Super Bowl halftime show ensures it remains one of the most anticipated performances of the year.