Just in time for football’s biggest night, Popeyes and Tequila Don Julio have unveiled a bold new collaboration: the Championship Lineup menu. This limited-edition menu combines the rich, savory flavors of Popeyes’ Louisiana-style cooking with the smooth, crafted notes of Tequila Don Julio Reposado. The menu will debut on January 31 in select cities and culminate in New Orleans, Popeyes’ hometown, for Game Day.
A Bold Fusion of Flavors
At the heart of the menu is the Popeyes x Tequila Don Julio Concha Chicken Sandwich. This standout item features a tequila-marinated chicken fillet fried in Popeyes’ signature buttermilk breading. It’s topped with tequila lime slaw, spicy spread, and a barrel-cured pickle, all served on a sweet and buttery concha roll—a nod to traditional Mexican pastries. “This sandwich balances the savory crunch of fried chicken with the sweet softness of the concha,” said a spokesperson from the chicken franchise.
Other menu highlights include Louisiana Garlic 3-Piece Wings with a tequila-infused dipping sauce and a Spicy Strawberry Hibiscus Lemonade Mocktail. This non-alcoholic beverage delivers vibrant Mexican-inspired flavors, adding a refreshing complement to the meal.
Where to Find It
The exclusive Championship Lineup menu will debut for one day only, January 31, at Popeyes locations in New York City, Miami, Kansas City, Philadelphia, and New Orleans. Afterward, it will be available exclusively at Popeyes’ redesigned Canal Street flagship in New Orleans from February 1 through Game Day, February 9, while supplies last.
For those who can’t attend in person, Popeyes and Don Julio are offering nationwide promotions through Uber Eats, including a buy-one-get-one-free deal on chicken sandwiches and a $5 discount on Don Julio Tequila with qualifying orders.
“This collaboration is about celebrating bold flavors and bringing people together,” said a representative for Tequila Don Julio. “We’re thrilled to partner with Popeyes for this unforgettable Game Day experience.”
The new collaboration encourages fans to celebrate responsibly while savoring this unique cultural and culinary mashup.